Presentation at Quantity Surveying International Convention 2008

I will be making a presentation as part of QSIC 2008 at the Istana Hotel in Kuala Lumpur on 22 October 2008. The title of my paper is Challenges and Opportunities for QS Practices in Malaysia. This is the focus of ongoing research looking at how QS firms can develop and improve their strategic marketing approaches given increasing domestic and international competition, proliferation of cost management and other services and the possible liberalisation of the profession with regard to advertising and marketing. Are quantity surveyors equipped to develop their marketing and business development strategies? What are the future marketing challenges? What marketing approaches are being employed by firms? What influence does marketing have on public and private client decision-making? Preliminary results show that quantity surveying practices that are working for increasingly private sector clients are possibly more developed in terms of their approaches to marketing than those still working predominantly for the public sector.