This week I presented a paper to the 13th Pacific Association of Quantity Surveyors Congress in Kuala Lumpur where I revealed the results of on-going research investigating the brand/marketing management of QS practices in Malaysia, in particular the use of company websites. The paper and presentation will be available in full on the PAQS website shortly. (http://www.paqs.net/)
Why are we interested in QS practice websites?
The quantity surveying sector in Malaysia has become very competitive and fast moving. Quantity surveying businesses are faced with the challenge of professional regulation of their marketing approaches together with a need to communicate clear corporate brands with a range of potential stakeholders from existing and potential clients, to investors and potential recruits.
Website branding strategies are now a part of the marketing and corporate communication of any business. Recent research with QS practices in Malaysia has identified that websites are perceived as being an increasingly important part of the marketing mix (Preece, C N, Roziha, C H, Handzalah, A and Saiful, N M S 2008).
